顺丰
Nolan's 'The Odyssey' packs IMAX theaters as fans take high-speed trains for better screens_我的网站

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Meanwhile, domestic hit Once Upon a Time in the Middle East has grossed more than 850 million yuan ($126 million), adding to the intense competition for audiences during China's packed summer movie season.
The Odyssey, which had already held limited previews in China, had grossed an estimated 240 million yuan as of Sunday, according to ticketing platform Maoyan. Its projected box office is expected to surpass 700 million yuan, potentially exceeding the 452million yuan Oppenheimer grossed in the Chinese mainland.
The Odyssey is the first feature film shot entirely using IMAX cameras and is being presented in IMAX 70mm at select theaters. Its large-format cinematography and expansive visual style have made the IMAX experience a major selling point for Chinese moviegoers.
Demand for premium IMAX screenings was already intense during the film's previews, with some theaters reporting full occupancy. After its official release, that enthusiasm has shown no sign of easing.
In Beijing, one longtime Nolan fan had been following the film since before its release and had repeatedly tried to secure a seat at the China National Film Museum's IMAX GT theater, one of the most sought-after formats for the movie.
Unable to get a ticket, the moviegoer eventually chose another well-reviewed IMAX theater and paid 180 yuan for a seat, three times the price of a normal seat, that was not particularly well positioned.
The theater was nearly full when the audience arrived, the moviegoers were largely quiet as they waited for the screening to begin. But the large-format presentation delivered the immersive audiovisual experience the audience had been anticipating.
Another moviegoer, Lin Xiao, managed to attend an IMAX screening during the previews and also noted the high attendance. She told the Global Times that audiences had already formed a long line outside the theater before the movie began.
On Chinese lifestyle platform Xiaohongshu, or RedNote, some moviegoers have posted about traveling to other cities because their hometowns do not have IMAX GT screenings. Some have even taken high-speed trains specifically to watch The Odyssey in what they consider a better theater.
Zhang Peng, a cultural researcher and associate professor at Nanjing Normal University, told the Global Times that The Odyssey's strong reception and high attendance in China demonstrate that high-quality content, combined with the rare and highly immersive experience offered by premium formats such as IMAX GT, remains a key competitive advantage for cinemas.
The film's strong quality, coupled with its cutting-edge large-format presentation, creates a theatrical experience that cannot be easily replicated at home, showing that when cinemas can offer a sufficiently distinctive immersive experience, the big screen retains its unique social and ceremonial appeal, with audiences willing to pay a premium for such exclusivity, said Zhang.
However, film critic Liu Nandou offered a restrained forecast, predicting its Chinese mainland gross at 300 million to 800 million yuan ($41 million to $110 million).
"Nolan's films have a ceiling," he told the Global Times in a previous interview. "The threshold for understanding The Odyssey is extremely high, and it doesn't fit the broad popcorn audience."
The appeal of premium formats is not limited to The Odyssey. Several films in China's summer movie season have also embraced IMAX and other high-end formats, giving audiences more options for immersive theatrical experiences.
Once Upon a Time in the Middle East, which has grossed more than 850 million yuan at the box office and is projected to surpass 2.5 billion yuan, according to Maoyan, was specially shot for IMAX.
Rather than relying on grand battle scenes, the film is set almost entirely in a small Chinese restaurant in war-torn Iraq in 2003. Played by Shen Teng, Xu Fu is a chef looking to make a living abroad and find a quiet life. But when war suddenly erupts, he and restaurant manager Ma Junsheng, played by Jiang Qiming, choose to keep the kitchen running, serving authentic Chinese dishes and creating a safe haven for local civilians and children amid the chaos.
The film uses IMAX's large screen to present the warmth of everyday life and the details of the restaurant with greater clarity and immersion.
The Odyssey, meanwhile, uses IMAX film cameras to bring the epic scale of Homer's poem to the big screen with sweeping and visually striking imagery. All Wishes Come True! is also available in premium formats including IMAX, Dolby and CINITY, using enhanced audiovisual technology to amplify its visual effects and emotional atmosphere and help drive box-office growth, according to China's state media CCTV.
As more films made for premium formats continue to draw audiences, high-end theaters equipped with IMAX, CINITY and other technologies are seeing increased demand, giving moviegoers a wider range of viewing options.
Film industry experts said audiences are no longer satisfied simply with being able to watch a movie, but increasingly want to "watch a good movie" and "experience a film in an immersive environment."
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今日,名记Jake Fischer在Bleacher Report节目中谈到了科怀·伦纳德的相关情况。
一直有消息称,NBA联盟将在未来几周内就相关调查做出结论。此前一段时间,我从多位知情人士那里听说,调查结果可能在9月之前出炉。但后来又有消息提醒我,不必过分乐观——不过,在训练营开始前,或者说在12月中旬的某个时间节点,调查得出结果依然是相当现实且有可能的。届时,联盟的处罚决定和相应措施将会公之于众。

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我所看到的唯一可能阻碍伦纳德方面及其乐观且雄心勃勃时间表(即他能在训练营期间加入猛龙)的因素,就是联盟对快船开出重磅罚单。快船方面始终坚持他们没有任何违规行为,任何关于规避工资帽的表象都仅仅是表象而已。因此,我获得的所有信息都表明,如果快船真的受到某种重大处罚,他们将就此与NBA启动仲裁程序。他们准备捍卫自己的声誉,寻求公正。
那么,在这种情况下,联盟是否愿意将对快船的处罚与伦纳德的交易审批结果分开处理,将成为一个关键区别——尤其是猛龙只是在等待交易完成,以便有可能避免因伦纳德而承担处罚。因此,如果处罚只针对快船,而不涉及伦纳德,那么我认为交易将会通过,快船则会单独启动与联盟的仲裁程序,在和解或诉讼的框架下进行抗争。但也存在另一种可能性:如果伦纳德受到的处罚与快船不同,或者反过来,那么快船可以进入仲裁程序,而伦纳德则可以前往猛龙。

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总而言之,据多位知情人士透露,科怀·伦纳德坚信他将在训练营期间有资格加入猛龙,因为联盟的调查会在9月中旬的某个时间点结束,并且处罚决定也将在此后不久公布并执行。

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